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Published experience, academic education, professional certifications, and skills.

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File size: 0.6 MB · Last updated: September 13, 202610

Experience

2024 — Present

WellWay CoWellWay Co

Digital Projects Manager

WellWay Co · Riyadh, Saudi Arabia

Managing client digital, technical, and marketing projects from requirements definition and planning through execution and delivery, while leading cross-functional teams, assigning tasks, and overseeing workflows and priorities. Responsibilities include coordinating marketing, design, website and e-commerce development, SEO, and advertising teams, as well as managing stakeholders and risks, monitoring deliverable quality, and measuring performance to ensure project execution remains aligned with client objectives and requirements.

Responsibilities

  • Manage digital, technical, and marketing projects.
  • Lead advertising, design, development, e-commerce, and SEO teams.
  • Define requirements, assign tasks, and manage workflows.
  • Managing project risks and timelines, while ensuring deliverable quality and readiness in line with project requirements and standards.
  • Monitor progress, review deliverables, and oversee delivery.
  • Monitoring and analyzing Key Performance Indicators (KPIs), Conversion Rate Optimization (CRO), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC) to improve campaign efficiency and overall performance.
  • Develop digital and marketing strategies.
  • - Develop the WellWay system for clients, projects, tasks, subscriptions, and meetings.

2024 — 2024

Mansujat AljazeeraMansujat Aljazeera

E-commerce & Digital Marketing Manager

Mansujat Aljazeera · Jeddah, Saudi Arabia

Establishing and managing digital marketing and e-commerce operations, building and leading the team, overseeing the launch and development of the website and online store, managing advertising campaigns and social media marketing, and monitoring performance to strengthen the brand’s digital presence.

Responsibilities

  • Established the digital marketing, social media, design, and e-commerce team.
  • Launched the company’s online store.
  • Supervised paid advertising campaigns.
  • Developed a system for fabric catalogues, custom orders, and suppliers.
  • Managing content and social media marketing.
  • Monitoring KPIs and improving marketing performance.

2021 — 2024

Alamal Advanced MedicalAlamal Advanced Medical

Head of E-commerce & Digital Marketing

Alamal Advanced Medical · Jazan, Saudi Arabia

Managing and developing e-commerce and digital marketing for Alamal Pharmcy ,Dental Center and First Clinics Center web stores, overseeing website development, visual identity enhancement, and digital presence, alongside automating product, pricing, inventory, and promotion management.

Responsibilities

  • Managing and developing e-commerce and digital marketing operations.
  • Developing and managing the corporate website and affiliated websites and e-commerce stores.
  • Managing and optimizing SEO to strengthen organic visibility.
  • Managing paid campaigns, monitoring performance indicators, and optimizing results.
  • Enhancing visual identity and strengthening the brand’s digital presence.
  • Automating product, pricing, inventory, and promotion updates across systems.
  • Developing a system to efficiently create and manage promotional catalogs.
  • Transforming processes that took hours or days into automated workflows completed within minutes.

2019 — 2021

AlakaifakAlakaifak

Digital marketing specialist

Alakaifak · Riyadh, Saudi Arabia

Built and managed the e-commerce store, maintained products, pricing, inventory, and content, created promotional offers, and developed automation tools for data synchronization and more efficient store management.

Responsibilities

  • Built and managed the e-commerce store and its content.
  • Uploaded and maintained products, pricing, quantities, and inventory.
  • Designed and prepared promotional offers and store content.
  • Automated the synchronization of thousands of products, prices, and stock quantities.
  • Automated the synchronization of thousands of products, prices, and stock quantities.
  • Automated manual processes and reduced processing time to under five minutes.

2016 — 2018

Tairmana TechTairmana Tech

Founder & Digital Solutions Specialist

Tairmana Tech · Sana’a, Yemen

Founded and managed digital and technical service businesses, delivering solutions across website and e-commerce development, SEO, digital marketing, graphic design, and visual identity, alongside client and project management, delivery, and technical support.

Responsibilities

  • Founded and managed businesses specializing in digital and technical services.
  • Developed websites and e-commerce stores based on client requirements.
  • Provided digital marketing and search engine optimization services.
  • Delivered graphic design and visual identity solutions.
  • Managed client requirements, pricing, project execution, and delivery.
  • Provided technical support and ongoing assistance for delivered solutions.

Academic education

Bachelor’s Degree in Information Technology

Bachelor’s Degree in Information Technology

Sanaa University · Information Technology Network and Information Security

2012-03-06 — 2016-02-01

Professional certifications

Generative AI Overview for Project

Generative AI Overview for Project · 2026-08-01

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Generative AI Overview for Project

Generative AI Overview for Project

Google Ads Display Certification

Google · 2024-10-01

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Google Ads Display Certification

Google Ads Display Certification

Skills

Development & Databases

LaravelLaravel
Next.jsNext.js
Tailwind cssTailwind css
C#C#
mysqlmysql
MS SQL serverMS SQL server

Project Management & Leadership

Issue ManagementRisk ManagementSchedule ManagementProject Scope ManagementQuality AssuranceProject ManagementTeam LeadershipStrategic PlanningWorkflow Management

E-commerce

SallaSalla
ZidZid
WordprssWordprss
woocommercewoocommerce
shopifyshopify

Analytics & Performance

google analyticsgoogle analytics
Google Tag ManagerGoogle Tag Manager
Google Search ConsoleGoogle Search Console

Digital Marketing

Marketing StrategySEOPerformance MarketingKPI AnalysisROAS AnalysisConversion Optimization
Google AdsGoogle Ads
SnapChat AdsSnapChat Ads
Google AdsGoogle Ads