2024 — Present


Digital Projects Manager
WellWay Co · Riyadh, Saudi Arabia
Managing client digital, technical, and marketing projects from requirements definition and planning through execution and delivery, while leading cross-functional teams, assigning tasks, and overseeing workflows and priorities. Responsibilities include coordinating marketing, design, website and e-commerce development, SEO, and advertising teams, as well as managing stakeholders and risks, monitoring deliverable quality, and measuring performance to ensure project execution remains aligned with client objectives and requirements.
Responsibilities
- Manage digital, technical, and marketing projects.
- Lead advertising, design, development, e-commerce, and SEO teams.
- Define requirements, assign tasks, and manage workflows.
- Managing project risks and timelines, while ensuring deliverable quality and readiness in line with project requirements and standards.
- Monitor progress, review deliverables, and oversee delivery.
- Monitoring and analyzing Key Performance Indicators (KPIs), Conversion Rate Optimization (CRO), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC) to improve campaign efficiency and overall performance.
- Develop digital and marketing strategies.
- - Develop the WellWay system for clients, projects, tasks, subscriptions, and meetings.




























