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Companies in the Race
Level: Beginner8 lessons
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The personal-computer race

Xerox and Apple: When computing became visual

How graphical interfaces and the mouse moved computers beyond text commands.

In this lesson

The main idea

Computing power alone does not create mass adoption; companies had to make files and programs understandable to non-specialists.

Companies and milestones

  • 1973 — Xerox PARC Alto: combined a bitmap display, mouse, windows and networking in an experimental workstation. Type: hardware + software.
  • 1977 — Apple II: a relatively complete personal computer usable in homes, education and business. Type: hardware and software platform.
  • 1984 — Apple Macintosh: brought the graphical interface and mouse to a widely noticed commercial product. Type: hardware + software/UX.

Why was this a qualitative leap?

The shift was conceptual: instead of memorizing many commands, users saw objects on screen and manipulated them directly.

Check your understanding

Did Apple invent every graphical-interface element in the Macintosh?

Answer

No. Research systems such as Xerox PARC’s Alto came earlier; Macintosh integrated, refined and commercialized the ideas as a personal product.

Sources

Source 1: www.computerhistory.org

Source 2: www.computerhistory.org

Source 3: www.apple.com